Research released by YouGov in Travel Oracle – KSA Highlights report reveals some interesting facts about preferences of travellers from Saudi Arabia; this insight can in turn help hoteliers align their strategies and marketing plans to maximum effect.
1. Top three criteria when selecting a vacation destination - good weather (39%), reasonable cost (38%) and family destination attraction (34%)
2. UAE tops the list as the most popular travel destination, with one in five Saudi Arabian residents (19%) having visited during their last leisure trip. Following UAE are Turkey, Egypt and Jordan.
3. Online flight booking - 38% book their flights through online travel agents compared to the overall MENA average of 28%.
| Advertisement |
4. Accommodation Preference - one-third of residents usually choose to stay at budget hotels, 25% stay at luxury hotels, and a further third one-third opt for serviced apartments when traveling for leisure.
5. Online hotel reservations - online travel agents are also the most popular booking method at 22%, followed by travel booking websites with 17% and direct offline bookings at 17%.
Share your thoughts with us over here, on Facebook or Twitter, about how you market your property to travellers from Saudi Arabia.
Search our database of more than 2,700 industry companies
