Desert Adventures, part of the Kuoni Destination Management Specialists division, has partnered with Bahrain Mumtalakat Holding Company (Mumtalakat), to establish Bahrain’s first destination management company: atBahrain.
The partnership was signed at ATM 2015 in the presence of H.E. Zayed bin Rashed Al Zayani, Minister of Industry and Commerce in Bahrain and a number of Mumtalakat officials and representatives of the tourism sector in the Kingdom.
"The time is now to capitalise on this burgeoning interest in the Kingdom so we couldn’t be happier about adding to our network to offer our world-class services to Bahrain," said Desert Adventures CEO Peter Payet.
He added: "With the support of a renowned entity such as Mumtalakat, the operational setup is certain to be carried out in a streamlined manner."
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Mahmood Hashim Al Kooheji, CEO of Mumtalakat, said: "At Mumtalakat, we are always looking for the right investment opportunities and partners who share our values, and we are very pleased to partner with Desert Adventures for their expansion into Bahrain and look forward to utilising our expertise to support their next stage of growth."
Bahrain has been a tourism and cultural hub both regionally and internationally, and has previously been selected as the Capital of Arab Culture in 2012, Capital of Arab Tourism in 2013 and Capital of Asian Tourism in 2014.
Al Kooheji added: "Tourism in the Gulf has grown strongly and Bahrain's history as a tourism hub, excellent transport links and open and authentic culture means that there is strong potential in this area. We are excited about the potential of this investment with Desert Adventures to attract more visitors and enhance Bahrain’s tourism sector."
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