Research by SweetBeam has revealed there has been a significant uplift of in-house guest spending across Dubai during 2014 and Q1 2015.
The data reveals that of the top 20 nationalities occupying luxury hotels, Russians were the top spenders whilst on holiday in Dubai. Beyond the cost of the room, they spent on average AED 446.1 (US $122) per night in the hotel. Following behind them, German guests spent AED 260 ($71), British guests spent AED 249.4 ($68), and the French spent AED 206 ($56).
UAE Nationals spent AED 202.3 ($55), guests from Saudi Arabia spent AED 161.6 ($44), while Indian tourists are the lowest spenders with a spending of just AED 129.2 ($35) per night.
When exposed to SweetBeam’s portfolio of guest communication services, Russian guest spending increased by 19%. Likewise, hotel guests from the GCC and the UK spent 16% more when exposed to timed, tailored and targeted marketing - a trend Dubai is seeing across the board.
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Dubai Tourism’s latest report confirms that a sustained momentum in Dubai’s traditional source markets saw the majority of the Emirate’s top 10 source markets grow by around 8%.
There was also double-digit growth from a number of emerging travel source countries home to fast-growing middle-class populations with high disposable incomes. Examples include China, Nigeria and Brazil, in addition to several Eastern European nations – a result of the easing of UAE visa policies applying to 13 EU member states in March 2014, according to DTCM.
“Guests who have stayed at Dubai hotels recently have clearly been keen to make the most of the array of fantastic in-house activities and services our partner hotels have on offer,” said Troy Simoni, CEO of SweetBeam. “Hotels in Dubai work hard to make themselves destinations. The opportunity to maximise revenue from resident guests is there for the taking.”
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