Australian-based food emporium Jones the grocer’s UAE operations has entered into a strategic franchise deal.
The UAE arm has signed an agreement the brand’s global intellectual property divison to grow the brand’s footprint across the GCC, greater Middle East, Africa, the CIS, Pakistan and Sri Lanka.
A new long term development agreement will draw on the expertise and regional knowledge of the UAE operating team. The expansion in each new market will take a two pronged approach, with Jones the grocer owning a few outlets, while a few more opening via the franchise module.
In 2012, L Capital Asia, the wholly owned private equity arm LVMH Moet Hennessy Louis Vuitton, took an equity stake in jones the grocer’s global intellectual property arm due to the brand’s success in the café sector.
Jones the grocer is characterised by its modern design, a vibrant café, bakery, patisserie, gourmet grocery and cheese rooms all under one roof.
“We’re proud of our operating track record that encompasses the launch of eight highly regarded and successful stores in just under five years. From the day our first store opened in Abu Dhabi in 2009 we’ve set the benchmark for café culture and gourmet food retail in the UAE,” said Yunib Siddiqui, CEO of jones the grocer’s UAE.
The UAE team are in advanced discussions with a number of potential franchise partners within the emirates as well. A new store is already planned for early 2016 with further new store announcements to follow.
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