The Hotel Show is the largest meeting place for the hospitality industry in the Middle East and Africa with an expected 18,000 attendees from 98 countries, 700 exhibitors, 1000 brands, and more than 100 expert speakers sharing three days of debate, presentation and discussion.
With a reported 694 hotel projects currently underway across the MENA region, together with new restaurants, cafes, food outlets and refurbishments, the demand for leading products is at its peak.
“F&B is one of the most important sectors driving and influencing the hospitality market,” said Christine Davidson, group event director of the dmg events hospitality portfolio which includes The Hotel Show, The Leisure Show and the Middle East Hotel Awards.
“Hotel construction in the region is at an all–time high and hotel restaurants drive revenue so competition continues to grow in the wider F&B industry with individual concepts, international brands and hi–tech facilities on the increase. We saw direct evidence of the sudden drive and focus on F&B at The Middle East Hotel Awards in June where entries for Best Restaurant Award tripled, and now we see it play out again — where one of the most popular subject areas at this year’s Vision Conference is F&B.”
She continued: “We see the increased level of global interest in the Middle East hospitality market directly reflected on the exhibition floor, with new companies and brands exhibiting in the horeca and food service sectors of the show for 2015 including RAK Porcelain and 1765 Gemini. We know that this year we will be providing the largest hospitality procurement opportunity in the region with the very latest collections, products, services and inspiration for hotel and restaurant owners and directors.”
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