Rational
Simon Parke-Davis, VP for business development in Middle East talks about Rational’s cooking intelligence
Tell us about your company?
Rational is a specialist in hot food preparation. For more than 40 years, the company has been developing cooking appliances for large and commercial kitchens. Pioneering innovations have made the company, based in Southern Germany, into the world’s market and technology leader by a wide margin.
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Why should a restaurant or hotel pick you as a supplier?
Rational was the first manufacturer worldwide to combine steam and hot air in one kitchen appliance. The Rational combination steamer was a revolution for professional chefs, influencing the entire gastronomy industry, and is still today one of the most significant innovations of its kind.
Over the decades, Rational has never stopped refining its cooking appliances, and its “Never ‘Me Too’’’ philosophy has enabled this product leader to continuously revolutionise performance standards. Cooking technology witnesses a quantum leap every seven years thanks to Rational. The recipe for the company’s success and its corporate objective is to always offer every customer maximum benefits.
What are your current hot products?
The company’s latest innovation was the introduction of the SelfCookingCenter 5 Senses — the first intelligent cooking system that senses, recognises, thinks ahead, learns from its users and even communicates with them. The SelfCookingCenter 5 Senses is the only cooking system in the world with five senses. This new appliance is the result of 40 years of cooking research. It has been developed by chefs for chefs. Together with food scientists, physicists and engineers, Rational has brought food quality, efficiency and cooking intelligence up to a new standard.
One trend in kitchens you are seeing in the current market?
One of the major trends is undoubtedly the change in the working demographic. The shortage of qualified staff is experienced in nearly all segments of industry. It is clearly evident today that it is becoming increasingly difficult to find qualified chefs. There will be a deficit of thousands of chefs in many countries in the years ahead. Energy and water prices are also rising exponentially and we haven’t even mentioned rising rents in urban areas.
Modern kitchen technology must be able to cook to perfection a range of food at the same time, automatically, at the touch of a button. The latest kitchen technology works fast and efficiently, while consuming minimum amounts of energy and water. The latest kitchen technology is multi-functional and can be used to cook all types of food.
In general, more and more people all over the world attach great importance to sustainability. Rational products not only bring its customers financial savings through lower consumption of power, water and raw materials and reduced use of chemicals, but the products even protect the environment and help chefs operate in a sustainable manner.
How do we contact you?
Tel: +971 4 338 6615
Email: info@rational-middleeast.com
Web: www.rational-middleeast.com
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