“Continuously optimising and extending the product range is crucial for future success in the region. New and further developments of the traditional product lines are still at the forefront; however, the trend towards more comfortable bathrooms places new demands on sanitary technology.
“In accordance with changing customer demands, the aesthetics and attractiveness of the products is playing an increasingly important role. Design innovations have become more important, along with technical innovations, and have become a cornerstone of product development,” says Pitt.
The Wellness is currently working on more than 30 projects around the MENA region, including the Viceroy on Palm Jumeirah, RAK Khatt Hot Springs in Ras al-Khaimah, Four Seasons in Abu Dhabi, Ritz Carlton and Fairmont in Egypt, Kempinski hotels in Riyadh and Jeddah, as well as Al Messila Resort in Qatar.
When specifying materials, Ibrahim agrees it is always favourable that those are sourced from ‘green’ companies.
He adds: “It is also very useful to use recycled materials in the interior design works and to minimise the use of materials that are not recyclable. Recycled wood, aluminium and glass can easily be used in a spa in addition to the electrical items, which should all be energy star rated.
“Reducing the water usage and general energy consumption within a spa is extremely important and this can be achieved by reducing the heat up times of a steam room and ensuring that the humidifier is running on a specially programmed mode ensure it will only use water and electricity when it is needed.”
Ibrahim concludes that people are becoming more health conscious, which leads to a closer collaboration between spas and healthcare. Therefore, it is very likely that spas will continue to increase their role within the wellness industry.
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