Hyatt Regency brand in Dubai is now using social media to help guests “Make the Most of Being Away” and stay connected online while visiting the UAE.
Hyatt Hotels & Resorts has developed the “Get Carded” social media activation for the Hyatt Regency brand to assist guests in making the most of their vacation while enjoying benefits.
The initiative is intended allow guests to “enjoy a seamless technology experience and space designed to uniquely fit their needs”, a press statement claimed.
“It’s becoming more and more apparent to us that travellers are seeking their time away as a chance to take a break from everyday routines and experience new things” said Hyatt International, Europe, Africa, Middle East and Southwest Asia senior vice president, brands and commercial strategy Eric Brun.
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“The new brand campaign shows that we understand and support this way of thinking and ensure that the Hyatt Regency brand delivers on an exceptional experience from start to finish.”
The initiative includes free WiFi, new guest room prototypes and redesigned public spaces, in addition to allowing guests the opportunity of receiving “boxes of goodies” by uploading an Instagram image of a chosen gift card offered to them on arrival to #AtHyattRegency or #Getcarded.
“Dubai is a melting pot of different languages and cultures which is what makes the ‘Make the Most of Being Away’ campaign perfect for the region,” said Southwest Asia senior vice president operations Pablo Graf.
“The concentration will be on maintaining guests’ enthusiasm for their stay by engaging them with new in-hotel activations, spearheaded by our colleagues at Hyatt Regency hotels.”
The marketing campaign in Dubai includes in-hotel activation and a "surprise and delight" programme at two locations Hyatt Regency Dubai and Hyatt Regency Dubai Creek Heights.
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