Having the right staff on board can really give your brand the competitive edge and set you apart from others in the market.
Being in the people industry, investment needs to be made into staff, not only in their training, development and skills, but also in their benefits and employee satisfaction.
A happy employee is worth his or her own weight in gold, as it means they will feel part of the brand family and really do their very best to help it succeed.
An employee who feels under-valued will reflect their negative impressions of the business on to its customers, as their style of working will lack passion and flair, which will negatively affect your sales and loyalty.
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Every decision that is made when creating an F&B brand should be focused on pleasing the market, and that means pleasing stakeholders both internally and externally.
From designing an original outlet to innovative food options and a good atmosphere, people should always be at the forefront of your mind.
Focusing on getting in loyal customers drives both revenue and repeat business and with friendly and happy staff on board these customers will keep coming back time and time again.
Nicholas Couvaras is the founder and managing director of recently launched Kroma, a dedicated F&B advisory consultancy, which offers the entire ‘kitchen sink’ of services, from new concept development to optimising existing portfolios, as well as assisting international brands successfully localise their concepts to suit the Middle East market.
For more information, visit: www.kroma-me.com
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