Hilton Garden Inn continues expansion plans across Middle East and Africa with the signing of 27 new properties.
Hilton Garden Inn, the mid-segment offering by the US hospitality brand has confirmed expansion plans across the region, with 3 hotels fully operational in Dubai by the end of 2015.
New openings include the 370-room Hilton Garden Inn at Mall of the Emirates, Dubai planned for completion later this month.
The largest Hilton Garden Inn hotel outside the America’s, the Mall of the Emirates property features 130 interconnecting rooms to address the growing demand for mid-market family tourism in the emirate.
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“We are working alongside our partners in the region, and there are more Hilton Garden Inn properties” said Hilton Worldwide regional head Mark Nogal. “We see this as a very favourable market and we’re hopeful to continue expansion across other emirates in the UAE.”
By 2020, Dubai aims to welcome 20 million visitors per year, as per The Department of Tourism and Commerce Marketing (DTCM) vision. This growth is expected to witness a rising level of mid-market consumers, of which Hilton Garden Inn aims to attract a significant portion.
Speaking of wider expansion in the MEA region, Hilton Garden Inn cluster general manager Mark Allaf said: “Saudi Arabia is currently our biggest market. We have two Hilton Garden Inn properties in Saudi Arabia at present, with more coming in the near future.”
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