09. Joe Barza, Chef Consutant and Terroir Artist, Joe Barza Culinary Consultancy
As well as being a member of the Academie Culinaire de France, the President of the Lebanese Chefs Association, and on the organising committee of the Lebanese Salon Culinaire HORECA, Barza is also a consultant for GET Group in Qatar, Waldorf Astoria Ras Al Khaimah, and Hilton in Jordan. Operating several concepts throughout the Middle East and beyond — including Bioland, Kitchynet, La Bocca, Shrao, Al Khariss, Al Assi, Hawa al Khalij, Marjan, Laziz — Barza’s vision is to promote Lebanese cuisine, raising its profile with diners globally. Barza has travelled the world to promote his cause, working with some of the biggest names in the industry, making regular TV appearances, and attending international events. He is passionate about passing on the knowledge, insight and experience he gains on his travels in the constant training of his staff. Next year will see Joe Barza Culinary Consultancy opening a hotel in Laqlouq, Lebanon, introducing a Lebanese delivery concept to London, and opening Lebanese restaurants in India and Bahrain.
Bite-sized facts:
Number of years in the F&B industry: 29
Number of years with this company: 6
Number of years in this role: 13
Number of years working in the Middle East: 21
Number of people you are responsible for: 600
Number of F&B outlets in the Middle East: 90+ worldwide
Nationality: Lebanese
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