06. Yael Mejia, Brand Consultant, Baker & Spice, Foodcraft Solutions
Mejia is best known for setting up Bread Ltd and Baker & Spice in London, and bringing the Baker & Spice concept to Dubai in 2007. She also established the first farmers’ market in the UAE, The Farmers’ Market on the Terrace, which is now in its seventh season. Through the project, Foodcraft Solutions engages with local farmers in the UAE to showcase organic produce such as vegetables, herbs, eggs, honey, beans, pulses, spices and rice, and visitors to the market can also sample Baker & Spice’s homemade breads, cakes, jams, compotes and chutneys, and freshly-pressed fruit and vegetable juices. This year, Mejia has been involved with redesigning the Baker & Spice brand, and the opening of the concept’s fourth store. Two further Baker & Spice outlets are planned for 2016, in Dubai and Kuwait.
Bite-sized facts:
Number of years in the F&B industry: 40
Number of years with this company: 7
Number of years in this role: 7
Number of years working in the Middle East: 7
Number of people you are responsible for: 180
Number of people you are responsible for: 4
Nationality: UK
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