Hotels are focusing more on environmentally friendly products; pictured is Ada’s FairCosmEthics series, which has been awarded the Fair Trade seal.
What is your best seller?
Hassan: That depends on the market. However, the four cosmetic lines of our Green Collection recorded an increase in sales, especially Naturals. Our 30ml ranges seem to appeal most, especially across standard rooms, whilst bigger sizes such as 50ml, 75ml or 100ml are mostly in demand from luxurious properties for use in their suites.
Reiner: Our bestselling product is our HS 420 series in-room safe, a middle segment product that comes with different size options and many features. Also our Peltier minibars are popular due to the long-term benefits of low power consumption.
Jan: Our best seller is Space Oasis — a mini-tray ensemble that combines water- and energy-saving functions within a contemporary, space-aware platform. It addresses both the environmental consciousness of the guest as well as the energy, water saving and space considerations of today’s hotelier.
Rachael: We have partnerships with some of the world’s leading brands, including Salvatore Ferragamo, Bulgari, Aromatherapy Associates and Korres. However, the best selling product format, no matter what the brand, is always shampoo and shower gel.
What new products have you launched recently?
Hassan: Ada was the first German company to launch a bodycare line made from fairly traded ingredients in 2012. Now, the series has been refined under the name FairCosmEthics and has been awarded the Fair Trade seal.
In partnership with Floris, British family perfumers since 1730, we’ve developed a range of elegant bottles recalling the classic Floris bottle shape and pleat-wrap soap, featuring the bestselling fragrance Cefiro. We’ve also launched the AnnickGoutal Luxury Hotel Collection modelled on the brand’s fragrance flacon, featuring the bestselling fragrance Eau d’Hadrien. Also, in order to offer customers an alternative to the AmouageDia fragrance, we’ve recently launched AmouageHonour, which is one of the brand’s bestselling fragrances.
In the Care Collection, ‘Be Different’ is our new product for people that enjoy a relaxed and authentic lifestyle. The colourful design looks young and active with casual slogans such as “Be fun”, “Be happy”, “Be smart” and “Be cool” as an inspiration to enjoy life.
Reiner: We recently launched two in-room safes Series HS 470. We also launched our new energy efficient minibar Series HTM, which not only has low energy consumption but is 100% noiseless.
Jan: Ivana is our newest product and is a collection of fashionable, faux-leather accoutrements that have been designed with sculptural and functional form to help streamline guestroom presentation.
Rachael: We are delighted to be working with the spa brand, Institut Karité Paris, launching their first ever guest collection, and recognised brand Crabtree & Evelyn launching two of their best-loved skincare lines; La Source and Jojoba.
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