Sharjah Commerce and Tourism Development Authority focuses on India for future growth.
Sharjah Commerce and Tourism Development Authority (SCTDA), is focusing on India as a major future market in which to promote Sharjah’s tourism potential.
As part of its overseas promotion strategy, a delegation from the emirate held a series of workshops and meetings with decision makers and major travel and tourism companies in India.
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The five-day roadshow took place in December and covered four cities, Delhi, Mumbai, Ahmedabad and Kochi.
The delegation includes representatives from Sharjah’s hospitality and tourism sector, including Sharjah Investment and Development Authority, Shurooq, Air Arabia, Sharjah Airport Travel Agency, and more.
SCTDA Chairman Khalid Jasim Al Midfa said: “Considering that India is one of the biggest markets exporting tourists to Sharjah, SCTDA concluded the promotional tours for this year with the India roadshow.”
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He added: “The roadshow focused on promoting the prominent tourism projects coming up in the emirate as well as events and festivals such as Sharjah Water Festival and World Championship Formula 1 Grand Prix and Aqua Bike championships which are set to take place in December this year.”
Sharjah has been organising promotional tours throughout the year targeting a range of markets to strengthen the emirate’s leading position as a global tourist destination that attracts visitors from around the world.
The emirate attracted more than 135,000 tourists from India in 2014, recording a 23% increase compared to 2013.
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