Wyndham Grand in Doha has launched Brew Parlor.
The new café concept features a list of cold beverages, made exclusively with cold-brew coffee.
Cold-brew represents a new and emerging coffee market. In the US alone, the cold-brew market reached $7.9 million in sales last year, representing an increase of 115% from the previous year.
At Brew Parlor, the menu of coffee beverages and 'coffee cocktails' has been created by chef Stephanie Izard, who Wyndham have dubbed ‘chef de caffeine’ at the new cafe concept .
Commenting on the launch of Brew Parlor, Wyndham Grand vice president of food and beverage Mark Anderson said: “We believe travel should be approachable by design, where every day experiences - like the quick cup of coffee our Wyndham Grand hotels serve hundreds of thousands of times a day - are transformed into moments to savour.”
In addition to the launch in Qatar, other Brew Parlor outlets have been opened at flagship Wyndham Grand properties, located in Istanbul in Turkey; Chicago in the US; and Shenzhen in China.
The plan at present for Wyndham Grand, is to introduce Brew Parlor across the group’s portfolio of hotels, throughout 2016.
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