Dubai has recorded an 11% increase in visitor numbers from UK according to annual figures released by Dubai’s Department of Tourism & Commerce Marketing.
Annual figures released by Dubai’s Department of Tourism & Commerce Marketing (DTCM) show that 1.2 million UK visitors travelled to the emirate of Dubai in 2015.
Dubai attracted more than 14.2 million overnight visitors in 2015, representing a 7.5% increase over 2014.
Dubai Tourism chief executive Issam Kazim said: “This summer alone, more than 250,000 British visitors enjoyed the excellent value deals on offer at stunning hotels and October saw our highest arrivals as families took to the city’s beaches and attractions during the school holidays.
The data also revealed the UK sustained its average length of stay in the emirate at 4.5 nights during 2015.
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Kazim added: “Dubai is well-known as a destination with excellent five-star hotels and this year we’ve seen particular strength in this area as UK visitor stays in these hotels rose 24%.
“Given that more visitors from the UK than ever took advantage of the summer deals on offer across the city we believe this growth can be further attributed to people looking to enjoy five-star luxury at more affordable prices.
“We have also made strong efforts to diversify and increase the number of midmarket hotels while at the same time ensuring Dubai maintains its reputation as one of the world’s leading destinations for luxury.
“Hotel apartments now make up more than a quarter of total inventory, while hotels that are four-star or less account for nearly half.”
Latest figures show that Dubai maintains its position as the fourth most visited city in the world.
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