Emirati firm United Foods Company (UFC has introduced new products under its flagship brand Aseel at Gulfood 2016.
The company has launched ‘Aseel Trans Fat Free Ghee’ to offer its consumers with more options in healthier food and extend into the Arabic traditional food category with ‘Aseel Tahina.’
The first has been released in two variants, one made with canola oil and the other with sunflower oil.
The second prodict, Aseel Tahina, is made from sesame seeds procured from Ethiopia and is packaged after 35 stages of processing, including refining, filtering, peeling, washing, roasting and grinding without additives.
UFC CEO Fethi Khiari claimed the company has more than 70% volume market share in the UAE, and is celebrating the 40th anniversary of the company.
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Khiari said: "This embodies our expertise in the ghee segment and strong understanding of edible oils business in the region.
"We have introduced Aseel Trans Fat Free Ghee after rigorous R&D to change the perception of consumers about ghee and address their health issues."
He concluded: "We are confident of re-staging Aseel to new heights with the launch of these new products."
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