Novotel World Trade Centre, ibis World Trade Centre and ibis One Central cluster general manager Frederic Gitzner.
Tell us about AccorHotels’ decision to add ibis One Central to its portfolio in Dubai.
Dubai’s central location in the middle of the world has resulted in it becoming a focus for most multi-national brands for sometime now. As a result, Dubai consistently evolves and grows from its roots as a small, local trading city into a regionalbusiness and tourism hub connecting the world. This has contributed to the increasing demand in recent years for economically-friendly hotels that do not sacrifice comfort and quality.
The decision to add ibis One Central to AccorHotel’s existing portfolio of offerings was a natural step towards increasing our market share in the region.Having already opened a number of properties amongst AccorHotels brands in the region, we knew about the economic potential the region has to offer, but we also realised the market was in need of an economy hotel for both business and leisure that could accommodate a larger capacity of guests at a given time.
Further, it is estimated that 25 million people are likely to visit the Expo 2020 over a six-month period, making the present day a prime time to open the largest ibis property in the GCC region, and start building rapport with current and prospective guests.
Lastly, this new ibis hotel reinforces our successful partnership with Dubai World Trade Centre and strengthens the ibis brand in the region. The hotel has an inventory of 588 rooms, and joins our two existing properties within the complex: Novotel World Trade Centre and ibis World Trade Centre. This new hotel brings the number of AccorHotels’ rooms in the Dubai Trade Centre district to 1,210.
What guided the decision to locate ibis One Central in Dubai’s financial and commercial district?
As budget-friendly hotels tend to attract a number of business travellers, the decision to open ibis One Central next to the Dubai World Trade Centre, the largest exhibition centre in the Middle East was a strategic one. We chose this location, as our key target audience is business travellers from across the globe, who visit Dubai for exhibitions.
Business travellers prefer staying in hotels where they have easy access to MICE facilities, WiFi, transport and good F&B outlets. Accessibility and convenience are key drivers for this segment of the market. At ibis One Central, we offer guests fantastic facilities and our location makes it convenient for them to walk to the exhibitions halls and the conference complex, therefore minimising the stress involved in long days and travelling for work.
We also have five fully-equipped meeting rooms that can cater for up to 200 people, and our staff of experts are also on hand to ensure delegates enjoy seamless meeting experiences. Equally, the hotel is also just five minutes away from Dubai World Trade Centre metro station offering travellers easy connectivity to the airport and Dubai’s tourist hotspots, which is appealing to both business and leisure travellers.
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