Novotel World Trade Centre, ibis World Trade Centre and ibis One Central cluster general manager Frederic Gitzner.
As the largest ibis property in the GCC,to what extent does the new ibis One Central reflect the demand within the region’s market for economy hotels?
The current development of the mid-market sector is helping to strengthen the region’s reputation as a dynamic hospitality market with a diverse portfolio of offerings to meet the needs of the changing market and guests. Although Dubai might be popularly considered as one of the most luxurious cities in the world, hotels entering the market and existing hotels need to cater to demand from the growing middle classes moving to Dubai from across the world. Furthermore shorter-stay passengers travelling through Dubai International Airport attracts new travellers from emerging countries in Africa and Asia as well as developed countries who may be classed as budget or mid-market guests.
The aforementioned segments of the market, in addition to business travellers, have further driven the need for a larger volume of economy hotels in Dubai. At the end of the day, Dubai has evolved and is becoming a major global city; as a result the need to cater to a variety of income levels is necessary. We are also finding that more and more guests no longer want to spend a fortune on a hotel room.
What are the biggest challenges in opening a new economy hotel in the UAE?
The UAE is known for its luxury accommodations promising some of the most exceptional levels of hospitality in the world. The competition is increasing everyday with standards perpetually rising in this region. This serves as a
big challenge when opening a new economy hotel.
It can also be a bit challenging to cater to both business and millennial travellers, another key segment for us, but with every challenge comes an opportunity and as a result, we are highlighting our strengths. Ibis is a highly regarded international brand with a reputation for exceeding the expectations of business guests, as well as those of budget-conscious leisure travellers. ibis One Central creates opportunities for both types of visitors to enjoy the highest standards of comfortable yet affordable accommodation within the commercial heart of a world-class city.
How will ibis One Central differentiate itself from the existing economy hotels in UAE?
Ibis One Central is dedicated to satisfying visitors’ needs quickly and efficiently, and is committed to the brand’s pioneering ‘15 Minute Satisfaction Guarantee’. Our teams are available 24/7 to look after guests’ every need and ensure that their requests are fulfilled within 15 minutes. Also, ensuring our guests enjoy a peaceful night’s sleep is one of our top priorities. After a good night’s sleep, our guests can enjoy breakfast from 4am at Wok & Co. This works well especially for those that have to catch a flight in the morning or attend meetings.
To enhance guests’ experience furtherwe offer a free and convenient shuttle bus service, taking visitors from the hotel to the beach and major shopping malls in the city. Guests also have access to an array of amenities including free WiFi, gym access and underground parking.
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