Time for men

Director of Wafi Health and Leisure Daniella Russell.

Which Elemis treatment is most popular for men?

Our recently updated Skin IQ + Facial is an anti-ageing booster for tired, stressed skin. This treatment is tailored to meet the needs of a hectic lifestyle and to combat the harsh, ageing effects of frequent shaving, environmental pollution and constant travel, giving men the ultimate skin overhaul with maximum anti-ageing results.

It's particularly popular when combined together with Deep Tissue Massage as a Total Time Out package. One treatment every four weeks is recommended with a course of six for maximum results.

What treatments do men favour?

Men seem to prefer straight forward treatments that deliver noticeable results, such as deep massages and high-performance facial treatments.

Another more surprising favourite is the Exotic Lime and Ginger Salt Glow, which is an invigorating and highly effective alternative to a hammam.
 

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How do you predict the male orientated spa market will develop over the next 12 months?

Stereotypes are constantly changing and it's no longer considered an unmanly pastime to frequent a spa and use products.

Although a large percentage of male spa goers are those aiming to improve diet and exercise routines, the majority actually just want to de-stress and try to escape the pressures of their work.

Men's skincare is growing twice as fast as women's skincare, making men the number one target in the industry.