Meet the sponsors
Joanne Cook, MD, SIAL Middle East
Why is it important that you support the Caterer Middle East: Food & Business Conference?
SIAL Middle East has been a long standing partner of ITP and certainly sees the value in its magazine titles and events. As the region’s fastest growing event for the food, beverage and hospitality industry, SIAL Middle East will benefit from aligning with Caterer Middle East: Food & Business Conference as this will lead to excellent brand exposure
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2016?
The F&B industry in the UAE is growing at an excellent pace, which is great but at the same it is important that this pace is kept up. With the potential economic challenges, the F&B industry needs to stay on top of the market changes and stay successful.
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What most excites you about the UAE F&B industry in 2016?
The market potential is the bit that is most exciting. As an event defining innovation in the food, beverage and hospitality sector, SIAL Middle East is looking forward to industry growing further in innovation domain.
What are the latest product launches from your company?
SIAL Middle East is an annual event that runs in November/December. The 2015 event was an exceptional success story and this year’s event will build on this to deliver an even bigger and better event. Stay tuned to www.sialme.com for all the new events and features at SIAL Middle East.
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