Simon Parke Davis, VP for business development Middle East
Why is it important that you support the Caterer Middle East: Food & Business Conference?
Rational always focuses on the demands of chefs. To enable them to provide their guests the best food quality and delicious dishes motivates Rational from the beginning until today. For this reason it is important for us to show solidarity to our customers and listen carefully to their challenges. Then we can tailor the best customer benefit to those who need it.
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2016?
There is a visible trend where the automated cooking industry is moving towards a more efficient production while quality has to remain constantly high. It will be essential to offer best quality with least resources guaranteeing consistency for both the provider and the consumer. Moreover, the demand for ‘green’ energy saving products is increasing within the kitchen industry globally and maintaining and securing long lasting relationships will be important also for 2016.
What most excites you about the UAE F&B industry in 2016?
The mix and diversity of the region makes for some of the best cuisine on the planet. The best chefs must have a presence in UAE.
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What are the latest product launches from your company?
In addition to the first intelligent cooking appliance on the market, the SelfCookingCenter 5Senses, Rational just launched a brand new accessory - the cross and stripe grill grate, a grilling grid that can create two different grilling patterns. Usable on both sides, the new cross and stripe grill grate produces either the favourite American steakhouse pattern or the classic parallel grill stripes. Thanks to a special alloy, the new cross and stripe grill grate has excellent heat conductivity and requires no preheating. The additional patented TriLax non-stick coating supports browning and is ideal for use up to 300°C. Nothing sticks to the grill, making cleaning quick and effortless. Together with the SelfCookingCenter 5 Senses, the cross and stripe grill grate is also particularly suited for the production of large quantities. Up to 160 steaks with a grill pattern can be prepared uniformly in just 15 minutes at the press of a button. The appliance and accessory achieve the same impressive grilling results with fish or vegetables. It does not matter whether the products are fresh or deep-frozen when grilled.
What other news can we expect from your company in 2016/2017?
Our objectives in the Middle East are to consistently improve our processes internally and externally to create sustainable customer value and maximum benefit throughout the lifecycle of our products and services of RATIONAL anywhere and everywhere in the region. Simply, we will be investing in extra team members in all areas of application with chefs and service technicians to consistently excel with supporting the customer’s needs and wants.
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