Amit Sharda, VP - hospitality, Prologic First
Why is it important that you support the Caterer Middle East: Food & Business Conference?
Prologic First supplies software and IT systems to the hotels and catering industry. Through Caterer Middle East, we hope to engage with the sector.
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2016?
We can only comment on the challenges posed by newer technology trends. Mobile technology has thrown up new opportunities to make operations more efficient. Web baed applications are resulting in improved management of chain operations. Emerging online sales channels have the potential to generate incremental revenues. Social media could work both ways – for and against an F&B business. Apart from all the other operational and strategic challenges, F&B professionals must deal with those on account of emerging technology trends.
What most excites you about the UAE F&B industry in 2016?
As we see the outlook of the F&B industry in the year 2016 looks better as a whole. I definitely see much more growth in this sector to meet up the upcoming demand in the market. The mix of culture offers an excellent opportunity for a wide range of F&B concepts in the UAE market. Increase in the number of tourists will definitely benefit the overall level of spend in the market.
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What are the latest product launches from your company?
We are focussed on delivering new web and mobile based applications. Our Android based POS is very easy to use and very cost-effective. It is gathering larger market share. Our web based back office is enabling chains to manage their back office and central kitchen operations in an integrated manner. We have launched a web based central order taking module for home delivery businesses with multiple delivery units. We are integrating alternative payment options and online sales channels with our applications. 2015 has been a busy year for us and 2016 will continue to be the same.
What other news can we expect from your company in 2016/2017?
Through 2016, we will expect to reengineer all our F&B software to work in the cloud. Including our software for repeat diner database, loyalty accounting, cashless debit card operations, etc. We will also add interfaces so that our customers can benefit from more and many allied applications. A new area for us will be social media management. In short, we plan to continue to deliver innovations to our user community.
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