Svetlana Malakhova, senior marketing executive, HORECA Trade
Why is it important that you support the Caterer Middle East: Food & Business Conference?
The name of the conference says it all – food and business is what we do, and as leading partner to the foodservice channel Horeca Trade is always involved and a great supporter to all conferences and events roaming around business and foodservice.
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2016?
The competition and how to stay different; loyalty to a brand or a supplier; and staff retention.
What most excites you about the UAE F&B industry in 2016?
An incredible number of new outlets in pipeline! And new digital trends in the industry
What are the latest product launches from your company?
Past few months were very fruitful for Horeca Trade in terms of new products. We have launched internationally known global brands such as Perrier and Vittel by Nestle Waters (French brand of natural bottled mineral water), Da Vinci Gourmet (syrups, sauces and powders from US), Tanmiah (primary poultry products) & ABCD and Karea (leaders in chilled and frozen egg products for foodservice).
What other news can we expect from your company in 2016/2017?
Horeca Trade has set high expectations for 2016/2017. We are planning to develop new markets in Middle East as well as increase the presence in the UAE, Oman, Bahrain, Saudi & Lebanon, widen the portfolio with top brands to assure we cover the needs of our customers, take the customer service to the next level and of course to be in line with the trends – digital, eco-friendly, extraordinary.
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