What trends are you noticing emerging with coffee, in the region and globally?
From a product point of view, a few of the main driving trends in our sector this year include: cold brew, iced coffee, ready to drink cold coffee beverage bases, innovation for the coffee lovers and barista in terms of machine technology, grinders, compatible capsules, number of flavoured syrup modernisations, signature drinks, organic and fair trade coffee culture, launch of the professional coffee machine for home use the La Marzocco Linea Mini.
From a consumer and market point of view, we saw a Western-style coffee culture penetrating hot drinks in the United Arab Emirates, as chained coffee shops, independent cafés and high-end specialist coffee outlets increased their presence in the country.
This increased the awareness of a Western coffee culture and shaped an on trend and modern image of drinking coffee. The Western-style coffee culture is also becoming more popular and very fashionable among consumers in the United Arab Emirates who previously preferred Arabic/Turkish coffee or tea. Young Arab expatriates or locals especially like the fashionable image of HoReCa chains such as Starbucks and Costa and the luxurious ambience of Italian-themed cafés.
In an attempt to replicate the café experience at home or at the office, consumers are increasingly interested in authentic high-quality products through off-trade outlets, leading to a stronger demand for premium products within standard fresh ground coffee and standard ground coffee pods.
| Advertisement |
We answered to those trends through the launch of the very successful professional coffee machine for home use the La Marzocco Linea Mini and its Lux D grinder; the world’s first automatic coffee tamper, PuqPress; the revolutionary B&W 4 compact from Thermoplan which guarantees the outstanding performance of its sister models in only 228mm; the development of Boncafe high quality capsules which are compatible; additional Cremesso automatic capsule machines for home or office usage which provide finest coffee and experience “made in Switzerland”; and iCafe and iChoco, which are Boncafe frappes drinks
Article continues on next page...
Search our database of more than 2,700 industry companies
