Do you see commercial potential in the mid-market hospitality sector?
Definitely, in fact I would say that our ‘Uniforms by Ronai’ catalogue is perfectly suited to fit the market. It contains a range of styles that can be used by all the major departments of a hotel, from front desk to F&B, and kitchens right through to engineering. As well as the stock supported items, our ‘Garment Builders’ allow customers to quickly and easily put together bespoke items for their own specific properties.
What sets your brand apart from the competition?
When developing our uniforms we take great care in choosing fabrics and trims that are not only attractive to look at, but are also practical and fit for purpose. We work with some of the world’s largest suppliers of fabrics, produced especially for the uniform market. By using those mills, we know that our fabrics will be suitable to the demands of their workplace and that we will be able to offer continuity of supply.
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Why do hoteliers choose your brand over others available on the market?
Our customers come to us for a number of reasons – obviously the design of our garments plays a big part in their loyalty, but also appealing aspects of our offerings include the quality of our service, and the value for money our uniforms represent. These are some of the core reasons why hoteliers chose our brand over others in the market.
Have you encountered any obstacles developing the brand in this region?
The response we’ve had to our catalogue has been nothing short of wonderful. We were very conscious when putting together the stock range that customers would appreciate quality fabrics, but keeping in mind that they also require value for money. By finding that balance, we’ve received some very positive feedback and increased sales.
Do you have expansion plans in the region?
As our uniforms catalogue features a host of stock supported, pre-made garments, we are able to expand across the GCC region, offering the complete collection to varying industry specialists. The catalogue also contains a sizing chart so our customers are able to make their order directly.
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