Arabian Travel Market (ATM) 2016 posted a 7% year-on-year rise in visitor numbers with more than 28,000 trade visitors attending the show.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the UAE, Ruler of Dubai, the 23rd edition of ATM focussed on mid-market tourism, and hosted more than 2,800 exhibiting companies representing over 86 countries, with 113 new exhibitors and over 64 country pavilions.
“The initial estimated figures for this year’s show highlights ATM’s significance as a leading exhibition for the region’s travel and tourism sector, as an increasing number of destinations ramp-up efforts to drive travel and tourism as part of economic diversification and sustainability,” said Arabian Travel Market exhibition manager Nadege Noblet-Segers.
“The overall increase in visitor numbers and specifically the 9% rise in key buyers (those with budget responsibility for regional and international contracting) underscores ATM’s importance to trade buyers and also means ATM 2016 is poised to top last year’s record US$2.5 billion in business deals facilitated."
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“This year’s popular mid-market theme also resonated with the region’s travel professionals – with many exhibitors leveraging opportunities to launch mid-tier brands as well as discussing strategies, developments and future trends during the ATM seminars,” added Noblet-Segers.
Initial results for the 23rd travel and tourism industry showcase, released by organiser Reed Travel Exhibitions, indicate a 9% increase in the number of Buyers’ Club members, with a similar percentage hike in the number of other quality visitors such as VIPs, sponsors and speakers, compared to 2015.
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