The Turkish Hammam is one of the oldest spa concepts in the world. We have researched this tradition extensively and today we are the one and only representative of this wonderfully authentic Turkish spa experience.

What tie-ins are you planning with local tour operators and airlines and what commissions will you pay travel agents?

We will keep very close and strategic relations with local tour operators and airlines, especially Emirates Airline. Local travel agents will be protected in terms of commission and we will treat everyone equally.

However, our target is to increase the business and we will work closest with the operators that in turn offer us the largest support year-round.

What training will you offer the trade to ensure they sell your product and sell it well?

'Feel Like a Guest'. We believe that the best way for the trade to sell our product is to experience it. The trade will be invited to experience the resort facilities and then by keeping in contact with our team members they will have up-to-date information on our properties.
 

Story continues below
Advertisement

Zabeel Properties recently announced plans to design a hotel in collaboration with Brad Pitt. Would you like to do one with Angelina Jolie?

As far as I know, Brad Pitt is supporting Zabeel Properties' design team in terms of his interest in architecture. Taking Angelina Jolie for one of our projects would mean to follow in Brad Pitt's footsteps for her and I don't think that she would be the type of woman to like this. I'm sure it would have an interesting PR impact though.

The sales pitch

ABOUT RIXOS HOTELS: a luxury hotel chain that promotes the spirit of traditional Turkish hospitality and services.

CURRENT PROPERTIES:


Turkey: Rixos Premium Belek; Rixos Bodrum; Rixos Terikova; Rixos Beldivi; and Rixos Konya.
Kazakhstan: Rixos Presidential Astana.
Croatia; Rixos Libertas, Dubrovnik.

FUTURE OPENINGS:

Dubai: November 2008
Kazakhstan: November 2008
Vienna: 2009
Bahrain: April 2010

THE RIXOS OTTOMAN PALACE, DUBAI: is slated to be a 409-room five-star property situated on the Palm Jumeirah with 12 restaurants, an 80,000ft² Hamamm spa, a shopping centre featuring top luxury brands and private beach access.