What makes G’s special in comparison to its competitors in the market?
Hashita Sahni: G’s changes its menu every fortnight since most customers dine with us every day. We make it our responsibility to ensure they are not bored and our chefs are continuously working on different recipes.
Novelinda Cruz: G’s has something for everyone and our changing deli keeps our customers coming back — they’re always interested in what's coming up next week. Quick service, great food and affordable prices is what we promise.
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How do the front-of-house and back-of-house support each other?
Hashita Sahni: Clear communication creates a balance of support. A weekly meeting is held to update FOH staff on new menu additions and all the staff taste these, which helps in selling with confidence. We encourage FOH to share customer feedback, so BOH staff can make changes if required.
Novelinda Cruz: We are one team working for the best customer experience possible. Everyone is trained in each area of the operations process to create the best possible restaurant experience and both teams work towards a common goal — ultimate customer satisfaction.
How is the pricing strategy justified?
Hashita Sahni: Many of our core ingredients are made in-house and, although we use European ingredients to create all of our products, we are able to maintain a food cost lower than market price, so we offer great value for money.
Novelinda Cruz: We offer high standards, high quality and efficient service at a competitive price in a cosy and trendy environment. Many of our customers dine with us every day, so affordable prices helps to make G’s their everyday choice.
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