Five things to try — get ready for a social autumn
1. Check your profiles & about texts: Check that all descriptions and links are up-to-date and perhaps take the time to also update your profile and banner images if you haven’t done so for a while.
2. Get rid of inactive & spam connections: Spam followers and inactive users negatively impact engagement levels, so use free tools like Crowdfire or ManageFlitter to quickly unfollow low-quality and inactive accounts.
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3. Make sure you’re secure: Make sure all your accounts are safe by removing administrators and editors who are no longer part of your team and also check the app permissions for services like Twitter, Instagram, or Pinterest. If you discover apps connected to your social platforms which you do not immediately recognise or which have stopped working, remove the permissions.
4. Test new platforms and tools: Facebook “Live”, for example, is a great new tool, but it does require some getting used to, so run tests now; you’ve got time to fine-tune matters before the busier autumn months.
5. Plan ahead: Now is the time to take an in-depth look at your hotel’s or restaurant’s social media goals and performance for 2016 so far and to plan strategies and content themes for the autumn and winter. Taking time to analyse, benchmark, and plan, always pays off in the long run.
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