Aloft Hotels by Starwood Hotels & Resorts Worldwide has entered the Saudi Market with the opening of the tech-forward Aloft Riyadh.
The Aloft Riyadh is owned and developed by FAS Hotels, division of Fawal Al Hokair group, and features 281 loft-inspired guest rooms.
Aloft Riyadh will feature SPG Keyless, the hospitality industry’s first mobile, keyless entry system that allows guests to use their smart phone or Apple watch as a room key.
Guests of Aloft Riyadh will also be able to make requests from the hotel via the SPG Let’s Chat text messaging service.
“With a portfolio of more than 100 hotels in dynamic destinations around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020,” said Starwood Hotels & Resorts global brand leader, specialty select brands Brian McGuiness.
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“Saudi Arabia boasts a rapidly growing tech savvy culture, and Aloft resonates in this market with its innovative programming and approach to technology, which appeal to today’s hyper-connected traveller.”
“We thank Fawaz Al Hokair Group for putting their trust in Starwood to open the first Aloft in Saudi Arabia,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Aloft truly brings something new and unique to the hospitality sector in the Kingdom where there is a growing demand for modern, tech-forward hotels at an affordable price.”
The hotel is centrally located at the intersection of Riyadh’s main Olaya Street and Makkah Road, in close proximity from the key government ministries, the shopping and restaurants of the downtown area, the National Museum and the Diplomatic Quarter.
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