British Airways will no longer provide free snacks and food in economy class on short-haul and domestic flights, the airline has confirmed in a statement.
From January, it will sell food from British retailer Marks & Spencer to economy class travellers and give customers the chance to pay using Avios points, part of a BA loyalty scheme.
Passengers travelling in the class above economy will continue to receive free meals, as will passengers on long-haul flights.
The change comes as BA's parent company IAG tries to cut costs at a time of increasing competition in the European short-haul market, reports Reuters.
BA chief executive Alex Cruz said that customer feedback had driven the new approach.
"They've told us we are experts in flying and service, but when it comes to catering on short-haul flights, they want to choose from a wider range of premium products," he stated.
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