Shah Rukh Khan in Dubai. Shah Rukh Khan in Dubai.

Bollywood superstar Shah Rukh Khan is the new face of Dubai Tourism and has released a promotional video that gives us all the reasons why the emirate is his home away from home.

Khan shoots in different parts of the city — both trendy and traditional and invites people to “come be his guest”.

The actor who also owns a house in Dubai, is a frequent visitor to the emirate. He said in a release: “Dubai offers endless experiences that stay with you forever. Whatever you want to do – an adrenaline-fuelled adventure like skydiving or a desert safari or a delicious culinary experience – and whether you’re travelling with family, friends or as a couple, this city truly offers a complete holiday experience.”

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One of the restaurants featured in the video is Jean-Georges at the Four Seasons Resort Dubai at Jumeirah Beach.

The video also highlights the important relations between India and Dubai.

Dubai Corporation for Tourism and Commerce Marketing (DCTCM) CEO Issam Kazim said: “Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share. Our continuous dialogue and strong history with India supports projects like these that celebrate and strengthen this union. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves.”

Watch the video here: