9. Emma Banks
General manager, Jumeirah Restaurant Group
As the corporate leader for F&B operations within JRG, Banks manages more than 30 F&B outlets, overseeing everything from concept development and execution to day-to-day operations. Her industry knowledge and flair for brand concept development led to the successful launch of new concepts, such as Perry & Blackwelder’s, as well as the development of existing eateries, such as Pai Thai. Other concepts in her remit include The Noodle House, Pierchic, The Agency, 360, The Ivy, Segreto, Trattoria Toscana and Al Nafoorah. Tasked with achieving streamlined Jumeirah service standards and raising the profile of JRG’s portfolio, Banks’ strong business acumen and quick comprehension of shifts in the local market has seen several JRG venues win awards and accolades. She is currently leading the Q1 2017 launch of a new concept at Jumeirah Emirates Towers and is responsible for repositioning several of JRG’s other concepts throughout next year. She is also overseeing a strategy to develop The Noodle House’s home delivery service with the launch of its first hub in Dubailand in January 2017.
Bite-sized facts:
Number of years in the F&B industry: 20
Number of years with this company: 3
Number of years in this role: 0.7
Number of years working in the Middle East: 4
Number of people you are responsible for: 694
Nationality: British
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