Gulfood returns this February at the DWTC. Gulfood returns this February at the DWTC.

Around 400 UAE-based F&B companies will be in attendance at the 22nd edition of Gulfood - the world’s largest food and hospitality show which runs from February 26 to March 2, 2017, at Dubai World Trade Centre (DWTC).

Record numbers of these are also set to introduce new ranges of products that aligns with the buying requirements of international visitors seeking the latest food concepts.

Acme Foodstuff Trading will be showcasing their range of spices, seeds and herbs hailing from various parts of the globe including Russia, Ukraine, Vietnam, India and Moldova. The company will be showcasing a new Turkish-inspired machine.

Reem al Ghussain of Acme Foodstuff said: "While the products are well-known in Turkey, there are few competitors here in the UAE. We plan to leverage Gulfood to create awareness of our new sub-brand Turkishdelights.com, as well as maintaining loyalty and attracting perceived customers for our trading business.

The food and beverage market here is consistently growing and expanding, and consumers are constantly looking for new innovative foods. We are sampling in an innovative way because we need to grab attention.”

Similarly, UAE-based Booba Coffee Shop will be introducing a variety of Asian-led products into the region.

Its managing director, Kirill Kossinski, said: “We will serve up a typical Taiwanese beverage derived from Jasmine Green Tea or Black Assam Tea that is flavoured and top with edible juice balls and jellies. We plan to increase our portfolio within this region and launch retail locations at prime projects.”

Commenting on the latest positive market indicators alongside the growth of the event, DWTC SVP exhibitions and events management Trixie LohMirmand explains; “Recent research is demonstrating that the UAE market remains resilient and there are strong fundamentals for long-term optimism in the F&B sector. Innovation is coming into its’ own and the Gulfood exhibitor profile is awash with new and exciting concepts which are gradually transforming the end-user experience. This all holds out enormous opportunity for operators and suppliers who are looking to leverage the concepts and products within their own businesses and geographic footprints.”

Gulfood 2017 will span more than 1 million ft2 of exhibition space allocated to 5000 international exhibitors, including more than 1,000 new-to-show food and beverage producers.

Segmented into eight of the largest commodity trading markets in separate halls, the event will play host to Malta, Finland, Slovakia, Somalia and Azaerbaijan for the first time, amongst more than 120 represented countries.

ITP’s arm of B2B hospitality magazines – Caterer Middle East, Hotelier Middle East and Hotelier Express – are the trade show’s official magazine partners.

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