Safarak, a luxury excursion transport and destination management company, has launched in Ras Al Khaimah, offering sightseeing tours, customised luxury journeys, airport transfer and shuttle services.
Safarak, which means ‘your travel’ in Arabic, is part of RAK Hospitality Logistics, a subsidiary of RAK Hospitality Holding (“RAKHH).
RAK Hospitality Logistics operations manager Ghada Sfeir said that the launch comes at a strategic time, especially when the emirate is aiming to boost visitor numbers to three million in 2025, from 740,000 in 2015.
Sfeir added: "To support this ongoing growth and demand, we are extremely proud to be offering Ras Al Khaimah’s visitors with a new luxury destination management company. We have spent endless hours refining Safarak’s offering to include carefully crafted sightseeing tours, luxury private excursions, airport transfer and shuttle services that best showcase the hidden gems of the area."
Sfeir added that the company's mission is to "give guests an inspiring journey to destinations they will never forget".
All Safarak staff members are hospitality, travel and tourism experts, including its multi-lingual drivers, who are all certified tour guides.
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