A surge in consumer interest about food origin and source is a key factor for successful sales and marketing in the global food industry, according to a new report.
A survey by Opinion Matters found that a food’s ‘origin’ is now second on a consumer’s list, behind only sell-by dates, when it comes to purchasing - and leading international supermarket chains are addressing the issue through transparent ‘sourcing’ advertising.
The awareness of different foods from around the world has increased dramatically as a result of globalisation, with global tourism to reach 1.5 billion by 2020 and 65% of households worldwide connected online.
This rise in awareness has resulted in a strong response from eager exhibitors for the World Food segment in the revamped Gulfood format, which is taking place from February 26 to March 2, 2017, at Dubai World Trade Centre (DWTC).
The 22nd edition of the world’s largest food and hospitality show will feature 120 national pavilions.
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Another trend seen across the globe is product knowledge and value, as consumers become more price conscious and increasingly mistrust brands, especially those from the largest global food manufacturers.
There is also a shift towards more authentic, niche and natural products, with people seeking brands that they see as upholding key values.
In addition, a growing number of consumers trust organic products to be healthier, more natural and 'greener' but also favour smaller niche food manufacturers over large food multinationals, the research found.
The Asia-Pacific, Middle East and Africa regions are the main global growth drivers of packaged food globally.
“Transparency on sourcing is taking centre stage in the food-value chain and World Food recognises demand for nations to build brand-trust that is now paramount to consumers,” commented Trixie LohMirmand, denior vice president, exhibitions & events management, DWTC.
“The new sectorised format of the show will create better access for visitors to reach their target products and with World Food housed in its own dedicated sector, exhibitors will be able to offer greater insight into origin and source of their produce.”
World Food is one of eight dedicated segments now housed within Gulfood to ensure buyers can more easily and effectively navigate the giant show. The other features are: beverages; dairy; fats & oils; health, wellness & free-from; pulses, grains & cereals; meat & poultry and Power Brands.
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