Global Export Marketing Co. & American Garden
Caterer Middle East speaks to Global Export Marketing Co. & American Garden food services manager, Manika Saxena.
Why is it important that you support the Caterer Middle East: Food & Business Conference?
The F&B Conference gives us a unique platform for recognition and the opportunity to grow in the market. The conference gives us the chance to communicate with chefs, understand our competitors, and identify potential clients or distributors. It’s a key platform for us to learn about the up and coming trends and the challenges faced by the industry.
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2017?
One of the main challenges F&B professionals face is a crowded market. There are a lot of products and services available it can be quite challenging to identify the right offering. As American Garden, we are committed to working with the needs of individuals within the industry without compromising on our quality and taste all while still being affordable.
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What most excites you about the UAE F&B industry in 2017?
The F&B industry in the UAE is incredibly dynamic, from hotel openings, to new restaurant launches show casing the most recent food trend. It’s the fast pace and rapid growth of the industry that keeps us enthused to work in the Horeca Industry.
What are the main topics you expect to come up at the Caterer Middle East: Food & Business Conference?
New launches, the market in 2017 and expectations of clients
What are the latest product launches from your company?
We will communicate to the industry as and when the launch will happen.
What other news can we expect from your company in 2017/2018?
We participate in conferences and events with F&B professionals to really understand the needs of our consumer and the evolvement of the industry trends. We take the time to analyse the market trends and ensure our clients trust the brand and the products we are offering. We will continue to educate our clients on our offering and ensure highly positive customer satisfaction ratings, and become a preferred brand in the industry.
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