Pulsar Foodstuff
Caterer Middle East speaks to Pulsar Foodstuff general manager, Stephen Bennett.
Why is it important that you support the Caterer Middle East: Food & Business Conference?
It is very important for Pulsar Foodstuff to continue to support events such as the Caterer Middle East: Food & Business as it allows us to stay in direct contact with our target clients, many of whom attend such events. It is also important during difficult and testing times not to get dragged down with the negativity which can cause many companies to go backwards. We utilise such events to push forward.
What do you think are the main challenges facing UAE Food & Business professionals in 2017?
At present we are seeing a lot of new establishments under development and many more recently completed. From hotel rooms to bars and restaurants there is now a huge amount of choice on offer. However, visitors to the area have not increased at the same rate. Lowering oil prices and a drop in the euro and sterling has seen a reduction in visitors to the region. The result is that the amount of potential customers is being spread very thin for every outlet throughout the country. The difficulties from this are obvious and present a challenge to each and every outlet.
What most excites you about the UAE F&B industry in 2017?
One thing that is very exciting is the amount of choice now available throughout the region. The country is now able to tap into the culture of almost every other country and culture worldwide. From Brazilian, Arabic to Japanese restaurants, Irish, African or Filipino bars, there is something entirely new and different to try every night.
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What are the latest product launches from your company?
We have recently invested in a new range of low cost packaging to meet the needs of a changing market which is seeing more and more mid-range hotels enter the Emirates. As the leading supplier of in-room snacks to the hotel industry we want to ensure that all hotels have the opportunity to increase their brand value and enhance the customer experience.
What other news can we expect from your company in 2017?
During the year Pulsar Foodstuff will be increasing its amenities range to compliment those which we are currently supplying to the hotel industry. Check out our website for more information - www.pulsarfoodstuff.com
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