SIAL Middle East
Caterer Middle East speaks to SIAL Middle East managing director Joanne Cook.
Why is it important that you support the Caterer Middle East: Food & Business Conference?
SIAL Middle East has been a long standing partner of ITP and certainly sees the value in its magazine titles and events. As the region’s fastest growing event for the food, beverage and hospitality industry, SIAL Middle East will benefit from aligning with Caterer Middle East: Food & Business Conference as this will lead to excellent brand exposure. We certainly hope that as part of this association, attendees to the conference recognise the importance of business friendly exhibition like SIAL Middle East and make it a point to attend it in 2017.
What do you think are the main challenges facing UAE Food & Beverages Professionals in 2017?
The F&B industry in the UAE is growing at an excellent pace, which is great but at the same it is important that this pace is kept up. With the potential economic challenges, the F&B industry needs to stay on top of the market changes and stay successful.
What most excites you about the UAE F&B industry in 2017?
The market potential is the bit that is most exciting. As an event defining innovation in the food, beverage and hospitality sector, SIAL Middle East is looking forward to industry growing further in innovation domain.
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What are the main topics you expect to come up at the Caterer Middle East: Food & Business Conference?
It will be interesting to hear about the changing dynamics of the industry considering the economic slowdown. What are the businesses doing to keep them going but growing as well.
What are the latest product launches from your company?
SIAL Middle East is an annual event that runs in November/December. The 2016 event was an exceptional success story and this year’s event will build on this to deliver an even bigger and better event for audience from the food, beverage and hospitality industry.
What other news can we expect from your company in 2017/2018?
Stay tuned to www.sialme.com for all the new and exciting events & features at SIAL Middle East.
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