The inspirational wall where dieticians prepare inspirational messages for clients to pick up as they walk in or out of Right Bite Nutrition Centre in Dubai.
“Some people don’t want to have the commitment of taking on a personalised package, so they have the option to order something healthy [when they want it] and have that delivered to them. We have clients who go back and forth between Right Bite Express and the personalised meal plans.”
Speaking about the different programmes that she and her team of dieticians formulated, she says she created Renew You for “general healthy eating and weight loss if you have no severe medical conditions”, Balanced Mom for pregnant women, Fuel Up for athletes, and Selective Plus for people with intolerances or allergies. Mighty Lunchables provides school lunches, and then there is the Right Bite Cleanse, and Low-Carb.
“Clients usually sign up for an average of three months. We also have clients who have been with us for longer periods of time, switching from the full package (breakfast, lunch, two snacks and dinner) to an ‘AM package’ (breakfast, lunch and two snacks) from Sunday to Thursday, so while they are at work they don’t have to worry about what they eat,” the entrepreneur explains.
In terms of its customer base, like many UAE-based F&B companies, Right Bite caters to a diverse range of nationalities.
“People come to us primarily to help them reverse health and weight issues as well as the the convenience of eating healthy. We have 50% Arabs/locals, 30% expats and 20% Asians. We are always working on developing new items and our menu options are varied across different cuisines,” she says.
“We continuously do menu developments; every week we do tastings, evaluate the menu and look at the feedback from customers. We are always looking at all the programmes, the offers that we give, market trends and customer feedback. And we go on the programme ourselves quite regularly to evaluate the food as well as the service,” she adds.
Constantly evolving Right Bite’s offering is a necessity given how competitive the healthy food market is in a region full of expats who work long hours, and have more disposable income than they would have in their home countries. Several players that cater specifically to regional customers who are health conscious have entered both the meal plan and on-demand field in the past decade.
“The healthy F&B business has become a significant segment within the F&B industry; it is like a restaurant in that people shop around but, just like with restaurants, they tend to stick with where they’re happy with the food and service. So, we are trying to provide a food and service that keeps customers coming back.
“There is competition but competition is good; I don’t think you can ever sit back and say ‘okay, I have reached a certain point and that’s it’. It’s important to always stay on top of the business and at the top of your game. We are always improving everything we do.”
She describes the process of growing the business as being “challenging but in a positive way”.
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