The inspirational wall where dieticians prepare inspirational messages for clients to pick up as they walk in or out of Right Bite Nutrition Centre in Dubai.
Elaborating on this, she shares: “It keeps you on your toes. For me, [that means] always focusing on the business, the customers, the products and the experience. Working hard to achieve something I would be happy and proud of, and that I would be happy to feed my family and friends. So, there hasn’t been one big challenge — every day we face little challenges that we try to overcome.
“With the economic situation [the way that it is at the moment], people are more price conscious. They are becoming more demanding as customers, but rightfully so. We need to make sure we give them value for money and that there is added value in the service that we provide.”
She summarises that maintaining cost without comprising quality or service is the main challenge Right Bite faces today.
Retaining customers is a challenge for virtually any business and part of making sure customers are happy usually means keeping pace with the latest trends. That is certainly true of the regional F&B industry, which keeps a close eye on global eating and drinking habits.
Much like the way Haddad started her business nearly a decade-and-a-half ago, developing in this respect is a a fairly organic process, she reveals: “There are a lot of trends, and we always improve and adjust as per trends, but we have to make sure it is based on science and not a fad. We only adjust our meal plans in line with scientific facts, healthy eating and benefits to your overall health,” she tells Caterer.
With thoughts turning to what she has planned for her company this year — and her other business, a café called Nathalie’s in Dubai Sports City — she says 2017 is about about perfecting the product and growing in current business areas.
She adds: “Above all, our main focus is on educating people about our products, being transparent, and enabling people to learn and be empowered with knowing what they are putting into their bodies.”
As part of this, Haddad launched Skype consultations to give people who want to see a dietician but don’t want to travel to the Right Bite Nutition Centre in Jumeirah.
“This has proven very effective to a lot of people, especially where time is of the essence. And we have clients who aren’t in Dubai, so we just give them nutritional information rather than the food. We also have clients in Sharjah who don’t want to come here but we deliver [food] to them, and to Abu Dhabi,” she explains, adding that expanding the areas for delivery will wait another two to three years.
In terms of advice for entrepreneurs considering following in her footsteps, Haddad shares: “It sounds corny but do what you love and love what you do. Work hard and focus on the little things because the little things make a difference in the bigger scheme of things.”
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