Director of Catering And Conference Services
Alma Au Yeung was one of the first employees on board, joining the company in August 2007.
"I was hired in my specific role, but at that moment in time I was helping out with various different things such as recruiting, setting up the rooms, organising the F&B glassware - all sorts," she says.
"And of course for catering and conferences we have a lot of extras that needed to be sorted as well, such as tables, chairs, linen and decorative pieces, internet facilities, LCD projectors and other equipment. So that took a lot of time to finalise."
The Address offers a wide variety of meetings and events venues, including both indoor and outdoor space. "We have one grand ballroom, a junior ballroom, four boardrooms and numerous outdoor facilities, which allow us to use different settings and different reception areas depending on the client's needs," she explains.
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Au Yeung says the property is aiming to attract high-end events business such as corporate functions, gala dinners and all types of social functions.
"Basically we're the ideal venue for someone who wants a unique experience with tailor-made service, from the cuisine to the mood," she says.
The Address is promoting its facilities through various different channels, continues Au Yeung.
"We have our sales team out on the road going to see clients; advertising going on both locally and internationally; and we're promoting business and leisure packages," she adds.
But the key appeal of holding an event an The Address is the broad range of options, explains Au Yeung.
"For the time being we just have The Address, Downtown Burj Dubai and The Palace under the Address brand, but we have very useful synergies between the two properties, and we'll have even more ties once our other hotels open," she says.
"Basically we're able to offer customers the best of both worlds. Say a leisure group comes to Dubai and decides to stay with us, we can then offer them activity programmes from Emaar's other properties, so for example going to play polo at the Dubai Polo and Equestrian Club.
"And more specifically looking at the other Address hotels, we will help guests if they want to ‘mix and match' facilities, so by choosing The Address you really can have everything. It's really the ideal incentives package set-up," she asserts.
The property's unique appeal, continues Au Yeung, stems from its "very professional approach".
"Putting together events is a team effort; it comes down to creating a journey, a whole customer-made experience package - with an end result that is exactly what the customer wants," she emphasises.
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