InterContinental Hotels Group (IHG) introduced its latest brand updates, involving new guestroom designs and a new F&B solution, for its mainstream and extended stay brands.
Holiday Inn
Holiday Inn shared a portfolio of flexible restaurant and bar options that address different markets, varied levels of owner and operator experience, and additional food and beverage options. The brand introduced a new restaurant concept. This concept builds on the successful momentum of CASH, the brand’s F&B operating model, the roll-out of the full-service Burger Theory restaurant (now in more than a dozen hotels), and the launch of a new pilot called #52 Sports Bar and Kitchen. The new concept capitalises on the growing trend in fast-casual service and features counter ordering, digital menus and food delivered to guests at their table. The new concept is currently in pilot phase in the US.
Holiday Inn also revealed its new brand standard 'H4' guestroom design for new builds and renovations would be expanded into the hotels' public spaces.
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