‘Sindbad the Sailor’ art wallpaper by Lama Khatib Daniel, commissioned by Capsule Arts for Mercure Sohar, Oman.
What do you think are the challenges for mid-market hoteliers when it comes to interior design – how do you and your company help to overcome these challenges?
Rachael Brown: In terms of artwork, budgets are usually the main challenge. Careful planning, a creative approach, and effective use of materials and manufacturing techniques can be hugely beneficial when developing an art package. If you have these elements working together, you can achieve an impressive package which is still within budget. Another challenge is realistic briefs. Often artwork and accessories’ ideas which are specified by clients are not realistically within their budget, yet some how, they’re sold on that particular concept. It’s then up to us to work backwards from that angle, to see what can be commissioned within the available budget while remaining as true to the client’s preferred art concept as possible.
Shane Curran: The main challenge that arises when it comes to mid-market hotel interior design is budgetary constraints. This may in turn affect the project timeline and delivery. At Interact Group, however, we are driven to deliver projects on time, within budget and to ensure every detail is catered for.
Govind Shepley: The main interior design challenge to overcome for mid-market hoteliers is to acknowledge that not everything is about design. This might sound weird, but we believe that design should be part of the functionality of the hotel, and this is even more important for customers that are interested in mid-market hotels. Guests are looking for a series of experiences that evolve throughout their stay. To create this experience, design, functionality, marketing and products have to go hand in hand. We believe that the whole is greater than the sum of its parts. Therefore, we never design without background; we dig before we design.
What other news would your company like to share?
Rachael Brown: Capsule Arts recently completed work on the art and accessories package for the latest addition to the Rove Hotels brand – Rove Trade Centre. We’re also nearing completion on the art and accessories package for a new Holiday Inn hotel which will be opening soon in the region.
Shane Curran: We are headquartered in Dubai with branches in Ireland and England have a team of positive and highly motivated professional staff.
Govind Shepley: We are very proud of our latest projects in 2017: Le Petit Belge, a Belgian restaurant and bar in JLT, Dubai and Cho Gao, a pan-Asian restaurant and lounge in InterContinental, Abu Dhabi. For the rest of the year, we are invested in developing the team while working on the design of three restaurants for Le Meridien, the 24th floor of Dusit Thani on Sheikh Zayed Road and building another two outlets for Le Petit Belge.
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