Boon brews new offerings at Speciality Food Festival
Changing coffee culture has meant that the foodservice industry has had to adapt.
“Everything from the café dining experience and the trained baristas to the origins of the beans should be strongly considered to remain competitive in the market. Key trade shows held during Dubai International Hospitality Week have been designed to be at the forefront of changing consumer behaviour, providing an invaluable opportunity to connect with international suppliers, elevate coffee offerings and stay relevant to today’s customer,” said, DWTC senior vice president, exhibitions & events management Trixie LohMirmand.
Organic speciality coffee roaster Boon Coffee, provides coffee beans from Ethiopia. Boon Coffee founder Orit Mohammed said: “Ethiopian beans are the original coffee there are a lot of varieties of coffee and almost all the coffee is the world can be traced back to Ethiopian coffee. It’s native to the land so not only do we have premium coffees that haven’t been adulterated so it’s nice to showcase different varieties. We bring about eight speciality coffees. And all Grade 1 coffees.”
Boon Coffee has recently added to its product range. Mohammed explains: “We’re doing cold brew. We’re selling them in bottles so all of our grade 1 coffees will be available in cold brew form.”
General Mills taps foodservice sector at the Speciality Food Festival
General Mills is seeking to diversify its distribution channels and raise the profile of its popular consumer brands, namely Nature Valley, Haagen Dazs and Betty Crocker, in the hospitality and foodservice sectors, the company’s sales manager foodservice MEA Wissam Menkara and shopper marketing manager MEA Marion Guerel revealed to Caterer Middle East during the Speciality Food Festival at Dubai World Trade Centre (DWTC).
“In the Middle East region, General Mills products have always been very strong in the retail business. With our presence here, we aim to establish our brands in a new channel: the foodservice industry,” Guerel said.
She added: “We want industry people, especially chefs and other hospitality professionals to believe that these products, which are in high demand, can also work to have in their portfolio as well.”
Menkara concurred, saying that the company is spotlighting Nature Valley, Haagen Dazs and Betty Crocker as “General Mills is committed to innovation, brands that offer new and interesting products that are meeting market expectations”, he said.
He continued by introducing Nature Valley’s two new flavours: oats and coconuts, as well as chocolate.
For Haagen Dazs, a brand which he described as “always about offering the best quality and best ingredients with an innovative way of presentation, as befits its premium brand position”, Menkara said its latest innovation is its new stick bars range.
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