Dynagraph has launched 'OptiDesign', a range of products that can be custom printed with HP latex printing technology to provide unique interior fitout solutions, ahead of the company's sponsorship of the Hotelier Express Summit 2017, set to take place November 22 at Grosvenor House, Dubai.
Regional sales manager, large format printing, Stephen Jomartz said to Hotelier Express: "Worldwide, people are updating the décor in their hotels more often, sometimes in response to counter negative online reviews that can have an impact on hotel bookings. Around the world, we have seen that budget and mid-range hotels have embraced custom printed decoration as it is seen as a cost-effective way of creating a theme for the hotel."
Jomartz expressed his opinion that the hotel industry in the Middle East is still catching up to Western and some Asian markets in embracing custom printed large format solutions as part of a hotel's interior design solution, but he is confident that the idea will catch on once hoteliers and decision makers are informed of its benefits, hence the company's presence and support of the second annual Hotelier Express Summit.
He added that Dynagraph will be revealing further product developments in fabric printing and longer term floor covering solutions in 2018.
ESSENTIAL INFORMATION:
Hotelier Express Summit 2017
Date: November 22, 2017
Location: Grosvenor House, Dubai
For speaking opportunities and attendance, contact Louby Maktari.
For sponsorship opportunities, contact Stephen Price.
For more information, visit our website: http://www.hoteliermiddleeast.com/conferences/express/
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