10. Samantha Wood
British/ Greek-Cypriot
Publisher, Writer, F&B/ Digital Consultant, FooDiva
Seven years ago, Wood left a career in corporate hospitality PR to set up FooDiva (www.foodiva.net), a website and app for critical, constructive restaurant reviews. Wood also curates luxury mystery dine-around experiences for UAE residents, visitors and corporates taking in three or more restaurants in one evening. She also creates tailored industry events for artisan food producers and chefs, showcasing best-in-class ingredients to the people that buy them. Her expertise in the UAE’s social media landscape has resulted in a number of projects where she organises culinary influencer trips for clients. Wood is also an independent writer, speaker and awards judge on food, restaurants, hotels, travel and social media. For 2018, Wood plans on expanding the mystery #DineAroundDubai experiences to bespoke events for corporate as well as launching a regular wine column on FooDiva. She aims to make FooDiva the leading guide on UAE restaurants, with the view of expanding internationally to the Far East and Australia.
NUMBERS GAME...
Number of years in the company: 07
Number of years working in the Middle East: 18
Number of years working in the F&B industry: 13
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