Top trends
New Techniques
According to Double B founder Anna Tsfasman, people are starting to take tea more seriously, paying more attention to every detail from field to cup. Tsfasman commented: “The second wave of tea is using taste profiles, brewing techniques and scales. We do a lot of experimenting with the compounds of different ingredients that allows us to explore new flavours and to discover these ingredients from a new angle.”
Clean label
The premium tea category continues to grow due to the health properties associated with the drink. Also, tea brands have been obliged to work on green initiatives to simply packaging and to use more renewable resources in production as consumers continue to insist on higher ethical standards from tea brands in sourcing as well as in their community outreach activities. Millennial consumers seek authenticity and brands that act in an ethical manner. Speaking about tea trends, Jafferjee Brothers director Mufaddal Jafferjee said: “New technologies such as block chain will be an interesting way for brands to be more transparent in their supply chain and give added confidence to their customers. Clean label is another important trend which will focus brands to offer more natural tea flavouring albeit at a higher cost.”
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