This month's beverage roundtable was a relaxed affair at the atmospheric iKandy bar. This month's beverage roundtable was a relaxed affair at the atmospheric iKandy bar.


What do you think is the single biggest challenge facing the beverage industry at the moment?
 
Bowen: I think that the rising costs of transportation and taxes on alcohol both pose a challenge, with regards to competitive pricing. Secondly, I believe that a lot of market leaders whose brands enjoyed a strong market share for many years are now being challenged by new competitors.

O’Neill: It’s definitely tough staying ahead of the competition, in terms of being the ‘hot spot’ where people hang out. While the drinks are certainly a key component, especially with people becoming more health conscious in their choices, the top hot spot needs to get more than its drinks right.

Holmes: I’d add that the pricing strategy is an issue; when the market is monopolised by distributors, drinks prices seem to be ever increasing.

Vidal: And from a worldwide perspective, the beverage industry certainly has to pay attention to its consumers’ behaviour changes caused by the economic crisis.

From now on the consumer will be looking for value for money. Only the brands strongly built on actual content and history will survive. Brands positioned as premium but based only on good marketing will no longer lure increasingly sceptical consumers.

Liza Underwood: I’d agree that rising prices are an issue. I’d also say the range of products can be a challenge — you are limited with what you can get here. We’re a bit behind compared to other places; although more suppliers are starting to make their products available in this region, it’s a slow process.

Story continues below
Advertisement


What is your favourite outlet in the UAE and why?

Bowen: None other than Barasti — there is no other outlet in Dubai that it closer to my heart. Re-opening its doors in 2006 and watching it grow into what it is now has been the single most gratifying thing I have ever done in my professional career.

Piereck: I’ve only been here three months, but definitely the place where I’ve had the best time was in Barasti, in the relaxed informal environment, having a wonderful shisha watching the sunset. I also loved the Board Walk at the Creek, because of the amazing views.

O’Neill: Well I’m biased, but I have to admit that Barasti is probably a favourite for me too. I think you can be of any age, of any nationality and still feel relaxed and at home there. It just works.

Holmes: It’s Barasti for me as well — I love the location and the vibrant atmosphere. Plus it’s walking distance from my apartment!

Vidal: I like the rooftop bar in Royal Mirage One&Only, since it is one of the rare places in the Gulf where I can drink Veuve Clicquot Rosé.

Underwood: I’d have to say The Address, in Downtown Burj Dubai. The staff are all so friendly and helpful — it creates a really comfortable atmosphere.